Puns
I admit to loving puns. It’s genetic. I can’t help it. I got it from my Dad 🙂 Let me give you an example… The classic ‘Man walked into a bar…’ joke, can be totally subverted from what you … Continued
What to write about when blogging for your business
Writing a blog for your business website is acknowledged to be a good thing, but what should you be blogging about? The obvious things to put in your blog are items such as a new service, changes to opening hours, … Continued
Talking to your audience
Who are you talking to? Your first question, when starting to write – whether it is web content, a blog, your newsletter, social media or a leaflet – should be ‘who am I writing this for?’
Speaking of eggcorns
In the stories of Winnie the Pooh, acorns feature occasionally. Tiggers don’t like to eat them, but Piglets do, although they call them ‘haycorns’. Eggcorns are similar in origin – deriving from a woman who substituted ‘eggcorn’ for acorn. The … Continued
The trials of a small business owner
Many small business owners struggle, with too much to do and too little time to accomplish it. Or at least, too little time to do a decent job of everything. And for most of us, we went into business to … Continued