Writing engaging product descriptions that not only accurately describe the item or service, but make people want to purchase it, is an art. You’ll have limited words, and you’ll need to sound different from the next item as well.

If you’re selling on Not on the High Street, and Etsy as well as your own website, having the same item described the same will mean it only shows once in searches, so you need different wording in each place, which can really tax your imagination.

HD Words has a lot of experience writing varied and interesting product descriptions, from carpets to jewellery, and has an excellent thesaurus as well.

See examples of our previous work.

  • New products, get it right first time, as you launch a new range
  • Duplicates, new words for the same item in a different channel
  • Fresh ideas, for when you have used up your own imagination!