how to

Proofreading
Proofreading – get the spelling and grammar right to make a good impression on your readers.

Product descriptions for services
I’ve recently written a blog about why gorgeous pictures aren’t enough to sell your products on a website. But as an extension to that, how about a business which produces

How to be a great client
Have you ever wondered what it takes to be a good client for your favourite copywriter? Wonder no more!

Pleonasm – and writing product descriptions
Why too many words that say the same thing can be a problem, especially for product descriptions.

What to write about when blogging for your business
What should you be putting in your business blog – and why?

Putting together a blog plan that works for your business
You want to blog for your business, but there’s a lot of year and not many ideas. What do you need to be doing to create a robust plan?

The beauties of language
Making sure what you write is the same as what you intend others to understand when they read it – not as easy as it sounds!

6 top tips to start writing
If you’re supposed to be blogging regularly for your business, then you can waste a lot of time staring a blank screen, waiting for inspiration to strike. Here are some hints to get you started.

When you need a spelling mistake
Deliberate mis-spellings to draw attention, or bloopers that shouldn’t exist – get your spellings right where it counts.

Which hat am I wearing today?
Writing for your audience – using the right words, and making the right assumptions on prior knowledge to help your message land.
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