Newsletters and Email Chains
Keeping your clients and connections informed about your business is vital. You need to remain in their consciousness, so that if they need your services, you’re right there. And among the worst words to hear from a client’s mouth are ‘oh, I didn’t realise you offered that service’. A regular newsletter can really help, with repeat business, referral links, balancing your workload and helping market your new services.
And an email sales funnel to follow up enquiries can help convert interest into paying custom. Or you can use an email chain to onboard customers, answering FAQs and explaining your process to them. A tried and tested system, but not easy to get right.
The HD Words offer
Regular email newsletters, or a chain of emails are available from £42.50 each, with a £54 setup fee (which I often waive for existing customers).
For newsletters, £42.50 covers 3 paragraphs, or a longer story, around 400-450 words total. Setting up the content in your mail sender of choice, or longer messages, are available at an additional cost.
Email funnels, for whatever purpose, are available from £200 for a set of 5 messages.
Case Studies
I write newsletters for Lynsey* at Ocanu, to allow her to focus on what she does best. We discuss content regularly, and I usually supply the ideas, as well as the content, as I know her well!
*If you need help managing your mailings, then I recommend Lynsey, and will work closely with her to ensure a seamless service.
I helped craft an email chain for Richards Design and Build, to introduce new design clients to Richards and their process, and answer some of the common questions.
I’ve prepared some useful documents to help you get started,
including “Newsletter inspiration”
Let’s work together on your next project
You know what you want to say, more or less…
I can help you express it to your audience.
Make your business stand out from the crowd,
for the right raisons reasons.
