Blogs, Articles and Case Studies
Writing articles about your business, or blog posts for your own site, can be hard work. You know what you want to say but getting the phrasing right – or even finding the time to actually do it – can be a task in itself.
And creating meaningful case studies for your website, to showcase the variety of your clients, can be a job that you keep putting to the bottom of your to-do list. Necessary, but not an appealing use of your afternoon.
I specialise in unpicking the thread of gold from the conversation I have with you, and creating a readable article, or blog posts, to tell the story you want told. It’ll still sound like ‘you, on a good day’ to borrow a catchphrase.
With case studies, I’ll work with you to create a template that covers the points you want to make, and help you choose examples to show prospective clients a well-rounded portfolio of your services. I can interview them, if you require, or just pick your brains.
The HD Words offer
Priced by length, case studies, blogs and articles are covered by the same pricing structure.
| Short | 0-250 words | £32 |
| Medium | 250-600 words | £64 |
| Long | 600-900 words | £96 |
| Very long | 900-1200 words | £128 |
Longer articles can be negotiated. A retainer package priced at a certain amount per month can be arranged, with the content discussed regularly, and comprised of different length items as you prefer (e.g. 1 very long / 2 medium / 4 short / 2 short and a medium). Creation of a content plan is part of the onboarding arrangements, for a regular blogging or case studies contract.
Case Studies
Richards Design and Build asked me to work with them to create a Knowledge Bank, to help show off their expertise, and introduce potential clients to their processes. This involved extensive conversations with their team, and nay hours of independent research.
Matt at Retina Digital accepted my suggestion to create case studies to showcase the breadth of the work he can do. He was so happy with what we produced that he’s recommended another client to me.
“Working with Hannah at HD Words has been an absolute breeze and she has been integral to the success of the site and the process of getting from concept to going live and beyond.”
“Hannah is a pleasure to work with as she does her research thoroughly and shows an interest in the dry subjects that are normally the subject of my accountancy and tax blogs. She asks pertinent questions and produces high quality output.”
“I was blown away by the way Hannah was able to take my messaging concept and put it into a clear and easy-to-understand format.
[She created] 6 well crafted case studies, the quality of which hit the nail on the head.”
Other Examples
Shore Asset Finance
– series of case studies showcasing different clients.
Integrate Associates
– case studies conducted from interviews with associates on work undertaken as consultants.
Boosters
– 3 articles for a local business magazines.
The Grower
– web content and periodic blogs, including extensive research around growing bare root trees.
I’ve prepared some useful documents to help you get started,
including “Why case studies” and “Blogging for business”
Let’s work together on your next project
You know what you want to say, more or less…
I can help you express it to your audience.
Make your business stand out from the crowd,
for the right raisons reasons.
