Talking to your audience
Who are you talking to? Your first question, when starting to write – whether it is web content, a blog, your newsletter, social media or a leaflet – should be ‘who am I writing this for?’
The trials of a small business owner
Many small business owners struggle, with too much to do and too little time to accomplish it. Or at least, too little time to do a decent job of everything. And for most of us, we went into business to … Continued
A flavour of my current work
When I began this copywriting business, I had a series of ideas about who my customers might be. I envisaged myself effectively door-knocking along the high street, talking to shops, and businesses, about writing for their websites, and creating leaflets … Continued
How to outsource your blogging
It’s a truth universally acknowledged that a website with a lack of site views is in want of a blog. Blogs mean that fresh content is regularly appearing on your site, and Google likes that. Consistent appearance of new articles … Continued