Talking to your audience
Who are you talking to? Your first question, when starting to write – whether it is web content, a blog, your newsletter, social media or a leaflet – should be ‘who am I writing this for?’
Who are you talking to? Your first question, when starting to write – whether it is web content, a blog, your newsletter, social media or a leaflet – should be ‘who am I writing this for?’
In the stories of Winnie the Pooh, acorns feature occasionally. Tiggers don’t like to eat them, but Piglets do, although they call them ‘haycorns’. Eggcorns are similar in origin – deriving from a woman who substituted ‘eggcorn’ for acorn. The … Continued
The whole knowing-what-someone-else-means thing is one of the beauties of language. I say or write something, and presuming you speak the same language, you know what I mean. Or do you? I’ve had long conversations with people planning some event … Continued
The whatjimacallit… The whatsitsname… Yeah, that! This blog is about those wonderful filler words that we all use to cover up the gaps when our brains check out instead of providing a word. Interestingly, they vary across the UK, and … Continued
I’ve recently spent a morning with a bunch of lovely authors at TJ Ink, learning about the independent publishing business, and giving a short talk about copyediting. I explained what it is, why you need it, and gave some examples … Continued