Background
The Richards Design and Build website needed a complete overhaul, to better reflect the ‘design’ side of their business, and place them better for the kind of clients they wanted to attract. I had worked with the Richards Architectural Technologist several years ago, and he recommended me to Kurt Richards, the owner. Kurt was happy to have me on board, joining the team that also included web designer Luke Murray of Concierge.
Process
We began with extensive meetings to look at the kind of clients Richards wanted to attract, and design a website that would meet their needs, as well as speaking their language. Once that was established, I drafted the text for the main site, and several portfolio pages detailing projects which Richards have been involved with. These were discussed, finessed, and published on the site.
At that point I began work on the Knowledge Hub, an extensive info-bank of useful articles, covering all stages of the design and build process, from how to start, planning permission, choosing windows, and more. This involved long conversations with the Richards team to pick their brains, and extensive research. I publish these myself, using WordPress, including choosing images, once they have been approved.
As of October 2024, there are 30 articles live or scheduled to post in the Knowledge Hub.
I was also involved with finessing an onboarding questionnaire for clients, and have drafted a 7-email chain offering an intro to working with a design and build company to create your dream home.
Results
I was brought into this project in March 2024, the main site went live in July, and the Knoweldge Hub continues to grow.
Kurt Richards has this to say:
Working with Hannah at HD Words has been an absolute breeze, and she has been integral to the success of the site and the process of getting from concept to going live and beyond. She is bright and insightful, able to collaborate seamlessly with the whole team and will go the extra mile to make sure that your vision is exactly what is achieved.
I would thoroughly recommend HD Words for copywriting, blogs, social media work and more.