It’s been almost a month since I last blogged about my own website, but that doesn’t mean that nothing has been happening. Emily has been working hard behind the scenes, developing the different page types – services, case studies, blogs – and sharing them with me for approval. We’ve tweaked a few things, and come up with final versions we’re both happy with, and she is now in the process of applying those to all of the appropriate pages.
Being ruthless
It also came to light that my habit, with blogs, has been to invent new categories and tags, more or less on the fly, every time I post. (Not quite that bad, but there were A LOT or categories, and even more tags.) I had my knuckles rapped, and then spent a while going through all of my past blogs.
- Inventing actual relevant categories and sticking with them
- Creating tags that work
- Deciding some can be deleted – no-one is interested in my special offer for a business show in 2018 now.
- Highlighting a few that need to be edited now before they go live in the new site
- Marking up which ones can be recycled, with refreshed content, and a message that is still relevant.
This is actually a really helpful exercise, and showed me that I wrote some good stuff, a few years ago. Also, that I had ambitions, some of which failed to take off. There were a couple of places where I launched a blog series that ran for exactly 2 posts! Oops!! Those are among the ones that’ll be edited before they go live.
In person meeting
Emily and I are actually meeting in person this week, which will be nice, to catch up on progress. We will both be attending the Your Partnerships Women in Business lunch at the Penventon Hotel in Redruth, which I host.
Emily has had the longer to-do list, and has been sharing it with me so I can see her progress, as well as what’s next. My own to-do list involves going through all my blogs again and editing those that need it. Also checking bits and pieces as Emily finishes them.
One fun thing – I don’t have client meetings in my house, for privacy reasons, but I do patronise a couple of local cafés. So on my ‘contact me’ page I’ve decided to shout out those cafés, with directions, so I can just point people there and they can choose which they prefer, if we are planning to meet. However, Emily fell down a rabbit hole looking at their menus. So we will be celebrating in person, in one of the cafés I like, when the website is finished, and I will treat her to lunch.
For those who are curious, the cafés are the Croust Hut at the King Edward Mine in Troon, and the Fibre Hub’s Nimbus Café, in Pool. Both have great cakes, hot drinks, and lunches, free parking, disabled access, and space for small meetings.
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